Who We Are
Our Values
Raised with the traditional Sardinian values of personal honor and quiet integrity, Next Bend founder Giuseppe Attene built his career on an ethos of trustworthiness, clarity, and responsibility. Across more than 25 years in global capital markets, these values guided every decision, every negotiation, and every relationship.
Next Bend Advisory exists to bring that same level of discipline and honesty to the startup ecosystem.
Founders face some of the most consequential decisions of their careers at moments when information is fragmented and pressure is high. These are the financial inflection points that determine ownership, governance, investor alignment, and the long-term health of a company. Yet for many founders, capital remains an opaque, intimidating topic, full of terminology, expectations, and complexity that can feel inaccessible.
Giuseppe created Next Bend to change that.
We make capital an approachable subject, without losing the rigor it demands. By blending institutional finance expertise with practical startup sensibility, Next Bend offers founders a clear, grounded way to understand valuation, risk, governance, and investor relationships. Our approach is rooted in honesty, partnership, and the belief that structure should empower innovation, not restrict it.
Based in Mexico City and working across Europe and Latin America, Next Bend Advisory guides founders through the bend in the road—where vision meets financial reality, and where the decisions they make today shape what becomes possible tomorrow.
At Next Bend, we don’t just advise.
We help founders lead with clarity, confidence, and honor.
Principal Consultant
Giuseppe Attene
With over a 25-year career in global capital markets, Giuseppe held senior leadership roles at Lehman Brothers, Deutsche Bank, BNP Paribas, and Banco Santander Mexico, advising financial institutions across Europe and Latin America on capital structure, funding strategy, and risk management. His experience spans structured finance, balance sheet optimization, and strategic advisory for leading banks, insurers, and asset managers.
After co-founding a startup in Mexico and advising numerous early-stage ventures, Giuseppe recognized a recurring gap: founders often face their most consequential financial and governance decisions without access to the same level of discipline and perspective available to institutional players.
That realization led to the creation of Next Bend Advisory. Giuseppe now works with founders and leadership teams to bring structure to ambiguity, helping them understand capital, build investor confidence, and make decisions that protect long-term value.
Based in Mexico City and active across Europe and Latin America, Giuseppe is multilingual in English, Spanish, Italian, and French. As both an angel investor and LP, he offers founders a rare dual perspective, one grounded in institutional finance and informed by firsthand startup experience.
Santiago Pinson, CEO, Grupo Delta
“With a profound understanding of financial investments, hedging strategies, and capital markets, Giuseppe stands out as a distinguished expert in the financial advisory landscape.
What sets him apart is his ability to translate complex financial concepts into clear, actionable strategies. His customised plans are not only insightful but also perfectly aligned with the specific needs and goals of his clients.
His expertise is an invaluable asset for any organization seeking to navigate the complexities of the financial markets. If you are looking for a trusted advisor to elevate your financial strategies, I unreservedly recommend Giuseppe.”
Keith Millican, Director of Enterprise, St. Andrews Innovation
“Giuseppe doesn't just dispense advice, he crafts actionable plans customized for your unique needs.
As a seasoned financial professional operating in the startup world, I can confidently say that Giuseppe brings an invaluable blend of knowledge, insight, and entrepreneurial spirit to every challenge.”